I had the good fortune to sit with Shannon Raybold at a recent conference to learn more about her approach to web campaigns with the United Nations Foundation.
Here's the transcript.
Billy Bicket: Can you share a quick summary about who you are and what you do?
Sharon Raybold: Sure, my name is Shannon Raybold. I’m the Internet Director at the United Nations Foundation. I develop and manage the online strategy that includes fundraising for multiple campaigns from climate change, to malaria, to sustainable development and advocacy on UN related activities. Part of my work is focused on moving the UN Foundation from a completely offline organization into an organization that taps into the potential of both on and offline outreach and tools.
BB: How are you organizing your efforts relative to that giant challenge?
SR: I’ve started small and I’m showing progress points -- via sign-ups to the site, traffic and donations. Since the beginning of the year we’ve seen our online supporters grow by 90%. With one campaign--nothingbutnets.net-- we’ve raised $3M online alone over one and a half years.
